Markup Calculator – Selling Price and Profit from Cost
Free markup calculator: enter cost price and markup percentage to get the selling price and profit. Set retail or wholesale prices quickly. No sign-up, runs in your browser.
Markup Calculator
Enter product cost and desired markup percentage to find the selling price and profit. Ideal for retail pricing and wholesale margins.
How the markup calculator works
The calculator uses the cost price and markup percentage to determine the selling price and profit:
selling_price = cost × (1 + markup_percent ÷ 100)
profit = selling_price − cost
For example, an item costing $50 with a 60% markup has a selling price of $80 and a profit of $30. The tool rounds to two decimal places. It does not include tax, shipping, or other fees.
Understanding markup and retail pricing
Markup is one of the most common ways to set prices in retail and wholesale. When you buy a product at a cost and want to sell it at a profit, you add a markup on top of the cost. The markup percentage tells you how much to add relative to the cost: a 50% markup on a $100 cost means you add $50 and sell for $150; a 100% markup doubles the cost to $200.
Different industries use different markup levels. Grocery stores often work on thin margins with lower markups (10–30%). Clothing and electronics may use 50–100% or more. Specialty goods, handmade items, or luxury products can justify even higher markups. The key is to understand your total cost (including acquisition, storage, labour, overhead) and then apply a markup that covers expenses and leaves a reasonable profit.
Markup and profit margin are related but not the same. Markup is based on cost; margin is based on selling price. A 50% markup gives a 33.3% margin (profit ÷ selling price). A 100% markup gives a 50% margin. If you know your desired margin, you can work backwards: Cost ÷ (1 − Margin%) = Selling price. Our profit margin calculator helps you switch between these views.
For businesses with fixed costs (rent, salaries, utilities), the break-even calculator shows how many units you need to sell at a given price to cover those costs. Once you pass break-even, every sale contributes to profit. Your markup should be high enough to reach break-even within a realistic sales volume, and then add extra for profit and growth.
When running sales or promotions, you might reduce the selling price below your normal markup. The discount calculator helps you compute sale prices from a percentage off. If you normally sell at 50% markup but run a 20% off sale, you can see the new price and how it affects profit. For tax-inclusive pricing, use the VAT calculator after setting your markup-based price.
This markup calculator runs in your browser and does not store your inputs. It works in any currency—just enter amounts in your currency and interpret the result accordingly. It does not include tax, shipping, fees, or discounts; those must be calculated separately if needed.